OnlyFans was expected to reach 391 million users and host around 5.3 million content creators, solidifying its place as a major player in the creator economy in 2024.
Financially, OnlyFans was on track to generate a staggering $7.9 billion in revenue this year, a sharp increase from $6.6 billion in 2023. Its profitability is also rising, with projected operating profits of $775 million in 2024.
The platform’s audience remains largely male, with 71% of subscribers identifying as men, most of whom fall within the 18 to 34 age group. The United States remains its biggest market, accounting for more than 40% of all subscribers.
This article covers the latest facts and figures about OnlyFan’s net revenue, gross revenue, profit as well as creators’ revenue.
OnlyFans Revenue: Key Highlights
- In 2023, OnlyFans recorded its highest revenue, reaching $6.63 billion.
- The platform generated $1.3 billion in net revenue in 2023.
- Creators earned $5.35 billion in 2023, which was 20% more than the previous year.
- OnlyFans gives creators 80% of their earnings, while the platform keeps 20% as commission.
OnlyFans Gross Revenue
As of the latest data from 2023, OnlyFans reached its highest revenue, bringing in $6.63 billion. This marks a 19.5% increase from 2022 ($5.55 billion), showing continued strong growth.
In 2022, revenue hit $5.55 billion, up 15.6% from 2021 ($4.8 billion). While growth remained steady, the increase was smaller compared to previous years, suggesting the platform may be stabilizing.
2021 saw a major revenue boom, with earnings more than doubling from $2.2 billion in 2020 to $4.8 billion—a massive 118% surge likely driven by the pandemic’s impact on digital content consumption.
2020 was the breakthrough year, as revenue skyrocketed 715% from 2019, jumping from $270 million to $2.2 billion. This was the first time OnlyFans surpassed the billion-dollar mark.
Overall, between 2019 and 2023, OnlyFans’ revenue grew by an astounding 2,355%, cementing its dominance in the content subscription industry.
The table below shows the total payments made by fans to creators on OnlyFans over the years.
| Year | OnlyFans Gross Revenue |
|---|---|
| 2023 | $6.63 billion |
| 2022 | $5.55 billion |
| 2021 | $4.8 billion |
| 2020 | $2.2 billion |
| 2019 | $0.27 billion |
OnlyFans Revenue
As of 2023, the latest available data shows that OnlyFans generated a net revenue of $1.3 billion, marking a continuous upward trend in its financial performance.
Looking back, the platform has come a long way since 2019, when it generated just $49.9 million. In just four years, its revenue skyrocketed to $1.3 billion, proving how quickly it has scaled and monetized its creator-driven model.
One of the biggest jumps happened between 2020 and 2021. Revenue shot up from $358 million to $932 million—a staggering 160% increase. This boom was likely fueled by the platform’s rising popularity and the surge in digital content consumption during the pandemic.
The table below presents OnlyFans’ revenue by year:
| Year | OnlyFans Net Revenue |
|---|---|
| 2023 | $1.3 billion |
| 2022 | $1.1 billion |
| 2021 | $932 million |
| 2020 | $358 million |
| 2019 | $49.9 million |
(Statista)
OnlyFans Revenue Model
OnlyFans operates with a creator-first approach, allowing content creators to keep 80% of their earnings while the platform takes a 20% commission.
Creators make money through monthly subscriptions, tips, and paid content, giving them multiple ways to monetize their audience. This revenue-sharing model has made OnlyFans an attractive platform for digital creators, ensuring they receive the majority of what their fans pay.
By keeping its commission relatively low compared to other platforms, OnlyFans has built a system that prioritizes creator earnings while maintaining a sustainable business model.
(OnlyFans)
OnlyFans Creator Revenue
In 2023, creators collectively earned an impressive $5.35 billion, reflecting a 20% surge compared to the previous year.
This upward trend has been evident for several years. In 2022, total creator earnings stood at $4.46 billion, marking a 15% increase from $3.86 billion in 2021. This steady year-over-year growth reflects the platform’s expanding user base, heightened engagement, and the increasing monetization opportunities available to content creators.
Here is a breakdown of OnlyFans Creator Earnings (By Year):
- 2023: $5.35 billion
- 2022: $4.46 billion
- 2021: $3.86 billion
The significant rise in earnings can be attributed to several factors, including a growing number of subscribers, enhanced monetization tools, and a shift in digital content consumption patterns.
(UpMarket)
Average OnlyFans Creator Revenue/Earning
Most OnlyFans creators earn between $150 and $180 per month, which totals roughly $2,000 a year. However, individual earnings vary based on factors like audience size, engagement, and content strategy.
There’s also a big earnings gap on the platform. The top 1% of creators make nearly one-third of all revenue, while the top 10% take home about 75% of total earnings. This means that a small group of high-performing creators dominate the platform’s income while the majority of users compete for a much smaller portion of the earnings.
Breaking Down Of OnlyFans Creator Earnings:
- Elite Earners – About 300 creators make over $1 million a year, while 16,000 creators earn more than $50,000 annually.
- Mid-Tier Creators – Those in this range earn between $1,000 and $10,000 per month, often using OnlyFans as a steady income stream.
- Average Creators – The majority earn between $100 and $1,000 per month, treating it as a side hustle or catering to niche audiences.
While some creators earn five to six figures per month, most use OnlyFans as a supplementary income source rather than a full-time career.
Creators with Highest OnlyFans Revenue
Iggy Azalea, one of the celebrity creators on OnlyFans takes the top spot as the highest-earning OnlyFans creator, bringing in a massive $9.2 million per month.
Not far behind is Coco Austin, earning $9 million monthly, just $200,000 less than Iggy. The gap widens with Mia Khalifa ($6.4 million) in third place, showing how the top two dominate earnings.
Erica Mena ($4.49 million) and Tana Mongeau ($3 million) round out the top five, who collectively make $32.1 million monthly.
Creators ranked 6th to 10th still earn millions, with Faith Lianne ($1.5 million) at the bottom. Interestingly, Safaree Samuels and Gemma McCourt are among the few male creators breaking into the top 10.
The table below showcases the top 10 highest-earning OnlyFans creators as of 2023.
| Rank | Name | Estimated Monthly Income |
|---|---|---|
| 1 | Iggy Azalea | $9.2 million |
| 2 | Coco Austin | $9 million |
| 3 | Mia Khalifa | $6.4 million |
| 4 | Erica Mena | $4.49 million |
| 5 | Tana Mongeau | $3 million |
| 6 | Gemma McCourt | $2.4 million |
| 7 | Denise Richards | $2 million |
| 8 | Safaree Samuels | $1.91 million |
| 9 | Megan Barton Hanson | $1.8 million |
| 10 | Faith Lianne | $1.5 million |
(Briefly)
OnlyFans Profit
In 2023, OnlyFans saw a pre-tax profit of $658 million, a significant jump of 25.33% from the $525 million earned in 2022. This continues a trend of steady profit growth for the platform, which has been expanding its reach and revenue year after year.
Looking back at the previous years, OnlyFans’ profits have steadily increased. In 2021, the platform’s profit was $433 million, showing a 51.89% rise in profits by 2023.
Here’s a breakdown of the profits over the years:
- 2023: $658 million
- 2022: $525 million
- 2021: $433 million
This consistent upward trajectory reflects OnlyFans’ solid growth and continued success in the digital content space.
(UpMarket)
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Conclusion: OnlyFans Generated $6.6 Billion In 2023
OnlyFans has cemented its place as one of the most profitable content subscription platforms, reaching $6.63 billion in total revenue in 2023. With its creator-first approach, the platform paid out an impressive $5.35 billion to creators, marking a 20% increase from the previous year.
Meanwhile, its net revenue hit $1.3 billion, reflecting steady financial growth. As OnlyFans continues to evolve, its business model ensures sustained success for both the platform and its creators, making it a powerful player in the digital content industry.
